Is psycho bunny a gay brand

This created an opportunity for someone with the right expertise to step in.

Brandman, a Harvard Business School graduate who had already built Thread Collective into a successful business, recognized the brand's potential. The 2016 switch from Magento to Shopify's platform supported their scaling from seven employees to nearly 1,000.

Further improvements came in 2022 with Fluent Commerce's order management system.

The shirt’s cotton texture is excellent and breathable, making it ideal for everything from relaxed trips to additional upscale occasions. Where did Psycho Bunny originate? That’s why I created a painterly sky-space for the Chicago flag and Psycho Bunny logo to flow around the shapes, color and forms that are more iconic to my personal and creative style.”

In addition to showcasing a large-scale piece of Miller’s work, Psycho Bunny is selling just 25 limited-edition hand screen-printed tees featuring their work.

A multi-year agreement made Psycho Bunny the official athletic outfitter of the National Bank Open.

The "Dad Up" mental health awareness campaign showed innovation beyond sports partnerships. Their first manufacturing attempt in Turkey produced 5,000 defective shirts that had to be thrown away. Limited women's styles and a full range of children's products now serve demographics beyond the original male customer.

Tech investments and omnichannel strategy

Technology became a growth enabler for Psycho Bunny.

As one source noted, "They walked away happy".

But Brandman wasn't finished building his leadership team. QR code-enabled care tags on clothing direct customers to mental health resources, connecting the brand to meaningful social causes.

Alen Brandman owns Psycho Bunny in 2025, having acquired full ownership in 2021 after a series of strategic moves.

It was distinctive, memorable, and slightly subversive—exactly what they were looking for.

From neckties to polo shirts

Psycho Bunny began with handmade silk neckties featuring designs from tiny spades to rabbit skulls. The logo is a fun loving turn on the customary preppy stylish, mixing the cool, insubordinate energy of road culture with the sharp, clean lines of exemplary menswear.

What separates this logo is its flexibility.

The company also runs eight stores in Canada and maintains 18 dedicated locations in Japan for golf enthusiasts.

What began as a polo shirt brand has expanded considerably. The wicked rabbit token, which includes a grinning skull-and-crossbones-enlivened hare, fills in as an image of the brand’s way of thinking: everything revolves around praising distinction while keeping a fashion instinct and refinement.

Known for its famous logo including a wicked rabbit, Psycho Bunny has turned into a go-to name for those trying to split away from the commonplace and embrace a striking, yet refined taste.

In this article, we investigate the ascent of Psycho Bunny, the brand’s extraordinary style, and why it has become one of the most charming design names in the contemporary preppy style scene.

The Origins of Psycho Bunny, A Fusion of Classic and Contemporary

Psycho Bunny was established by two cherished companions, Robert and Robert, both of whom shared an energy for design and a craving to stir up the customary preppy scene.

This strategic move added retail executive Brett Blundy and Bertrand Cesvet (former CEO and chairman of Sid Lee) as minority shareholders.

Regarding Blundy, Brandman was direct about his reasoning: "Brett made his fortune in retail because of his operational excellence. His involvement deepened substantially in 2016 when he took over control of all production and became the third equity partner alongside Godley and Goldman.

Acquisition of operating rights and IP

After proving his value to the struggling brand, Brandman made his next strategic move.

In 2017, he purchased 100% of the operating rights and 50% of the intellectual property rights. The perky rabbit logo, with its devilish grin and particular person, stands out strongly from the cleaned, closed up style of customary preppy design. Brandman moved from licensee to production partner to majority owner, then brought on minority partners with retail expertise to accelerate expansion.

This partial acquisition allowed Thread Collective employees to collaborate with Psycho Bunny, expanding beyond the signature polo shirts into golf apparel, swimwear, casual shirts, shorts, underwear, loungewear, fleece, and various accessories.

Full ownership and leadership changes

The final transition came in 2021 when Brandman acquired full ownership of Psycho Bunny.

The brand has since expanded globally but maintains strong connections to both its founding city and New York, where it also has offices.

Q4. The brand has also introduced limited women's styles and a full range of children's products.

Q5.

While not traditionally classified as luxury, Psycho Bunny is known for its high-quality materials, unique designs, and premium positioning.