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People wanted to connect. AMG: 1000 Model.
You could be in a small town in North Dakota, or Tampa, Florida; it didn’t matter where you were.”
By using commerce to fund a message, activist entrepreneurs of the mid-20th century were able to cultivate a sense of belonging. This was High Art, and Mizer, knowing his work was risky in nature, remained professional with his models.
There are stories of extra cash being given to men who also took part in “socials”--which is now said to be an arrangement us modern folk know as a “Happy Ending”.
As time went on, a slew of photographers, with the same idea, began popping up around the states, like Bruce Bellas under the stage name ‘Bruce of Los Angeles.” Physique Pictorial was printed less frequently and Mizer slowly closed himself off from most of the world.
Bob, self conscious at heart, prided himself on his ability to be butch.
As the laws of nudity changed, so did his subjects. He continued to photograph men and their bodies daily, well into the early 90s before his death in 1992, often saying he simply felt compelled to. Because of this, and to adhere to this charade of photographing Bodybuilders, Mizer photographed his models in a skimpy, miniature burlap sack.
Mizer’s work helped define mid-20th-century gay visual aesthetics and influenced generations of queer artists. By bolstering business relationships that ensured his magazines could be sold nationwide consistently, he was able to grow a publishing empire, acquiring properties like Trim, Grecian Guild Pictorial, and — my favorite, because I love both muscles and puns — MANual.
“Gay people were able to see themselves first as a market through these publications. This gave his subjects, straight men, a stage to show off, and in return a free photo-session.
Young Mizer would pay his subjects $5--$10 a visit, and word of mouth got around. After being arrested for sending obscene materials through the mail in 1960, Womack appealed his case all the way up to the Supreme Court.
“It was one of the first human rights cases, and it was about magazines,” says Johnson.
[The magazine] is saying, ‘We need to fight back as a community, we’re a community under siege, and we’re being attacked by the government.’”
The physique photographers from this period weren’t exactly angels, though. He quickly realized he was Gay and was never known to conceal his sexuality with any false relations––something virtually unheard of during this time.
Instead, they made their money in equipment sales, doubling as product catalogs for items like barbells and plates. But before the raid that launched a thousand Pride parades — and many more rainbow-washing advertisements — activist entrepreneurs were leveraging capitalism to build both queer equality and community, work that later secured one of America’s earliest Supreme Court victories for gay rights.
Our cast of characters includes Bob Mizer, H.
Lynn Womack, Physique Pictorial, and plenty of all too familiar “think of the children” anti-LGBTQ+ rhetoric that has persisted for decades, most recently in today’s political vitriol and legislative tomfoolery regarding drag and gender.
Even if you don’t know physique publications by name, you know the references when you see them.
Here’s the CliffsNotes version of some of America’s earliest gay pinup magazines, the challenges they faced along the way, and why the victories they secured have shaped modern gay male culture.
Bob Mizer and Physique Pictorial
The cover of Physique Pictorial, Volume 12, No. 4.
Physique Pictorial founder Bob Mizer was outspoken from a young age.
He died in 1992 in Los Angeles.
Nov 8, 2025 - Jan 12, 2026
1951
Silver gelatin print
Image: 9⅝″h x 7⅝″w (24 x 19cm)
Sheet: 9⅝″h x 7⅝″w (24 x 19cm)
Frame: 16″h x 14″w (41 x 36cm)
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